5 Tips For Effective Brochure Design
Know your goals. Before producing a brochure, you have to clearly understand the purpose of it. Will it be used to generate leads, educate your audience or recruit new employees? Will it be sent in the mail or distributed by your sales force? Will it be presented as part of sales package? Once you nail down your primary goals, nothing in the brochure should detract from this message.
Organize and limit your information. Keeping in mind your primary goals, write down everything you'd like to cover in your brochure. Now, cut that by half. After all, you don't want to give too much information. The goal is to entice your reader to contact your company for more. You also need to provide a clear and organized path for the reader to gather content, view images, and take action.
Hire a professional copywriter. You may think you are a great writer, but writing marketing materials takes years of skill. A brochure with poorly-written copy, bad grammar or typos will quickly create a terrible perception of your company. And remember to proofread, and have others proofread the final content.
Hire a professional graphic designer. Homegrown marketing materials do nothing for your company's image. In fact, it does more harm than good. Distributing materials created in a word processing software (or other software not designed for page layout) that does not follow the basic principals of design, communicates to your audience that you are not serious about your business and don't meet the high standards of savvy buyers today. Hiring a designer with experience in creating printed marketing materials will guarantee you results.
Brochures are powerful marketing tools. The design plays a big role in it's success. When you follow the guidelines outlined here, the performance of your company brochure is sure to be a hit.
Danielle Mai, Senior Designer and Top Banana of Banana Creative, brings over 17 years of industry experience to the table. Her work experience includes design for publications, advertising agencies and large corporations. In 2000, after managing a corporate marketing communications team for over 5 years, she decided to venture out on her own to create Banana Creative-a company passionate about providing smart and affordable print and web marketing tools for startups, growing and established businesses.
As a Graphic Designer, Danielle offers a strong combination of marketing and design expertise which is unique in the industry. Through the use of print and online communication vehicles, such as logo/identity programs, advertising, direct mail, collateral and web marketing, she helps company's grow and realize the power of successful marketing. Glowing reviews from clients highlight her creativity, professionalism, attention to detail and marketing savvy.
Organize and limit your information. Keeping in mind your primary goals, write down everything you'd like to cover in your brochure. Now, cut that by half. After all, you don't want to give too much information. The goal is to entice your reader to contact your company for more. You also need to provide a clear and organized path for the reader to gather content, view images, and take action.
Hire a professional copywriter. You may think you are a great writer, but writing marketing materials takes years of skill. A brochure with poorly-written copy, bad grammar or typos will quickly create a terrible perception of your company. And remember to proofread, and have others proofread the final content.
Hire a professional graphic designer. Homegrown marketing materials do nothing for your company's image. In fact, it does more harm than good. Distributing materials created in a word processing software (or other software not designed for page layout) that does not follow the basic principals of design, communicates to your audience that you are not serious about your business and don't meet the high standards of savvy buyers today. Hiring a designer with experience in creating printed marketing materials will guarantee you results.
Brochures are powerful marketing tools. The design plays a big role in it's success. When you follow the guidelines outlined here, the performance of your company brochure is sure to be a hit.
Danielle Mai, Senior Designer and Top Banana of Banana Creative, brings over 17 years of industry experience to the table. Her work experience includes design for publications, advertising agencies and large corporations. In 2000, after managing a corporate marketing communications team for over 5 years, she decided to venture out on her own to create Banana Creative-a company passionate about providing smart and affordable print and web marketing tools for startups, growing and established businesses.
As a Graphic Designer, Danielle offers a strong combination of marketing and design expertise which is unique in the industry. Through the use of print and online communication vehicles, such as logo/identity programs, advertising, direct mail, collateral and web marketing, she helps company's grow and realize the power of successful marketing. Glowing reviews from clients highlight her creativity, professionalism, attention to detail and marketing savvy.
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