You start to see what others do, how they are “themselves” on Twitter and not “Bob_XYZ Company” with a company logo as their avatar. They talk about marketing, communications, social media and trends. They talk about their dogs, the beer they like and what they did that weekend (okay, that’s me…the beer gave it away, I bet.).
You start thinking “who am I?” “what should I say?” “I like beer too!!” “I have lots of marketing experience and opinions, thoughts, ideas…”
Then it dawns on you, you know more about marketing than you do about the product/service you’re supposed to be tweeting about for your company. And then you realize you finally have a voice and that voice wants to also have a blog…but then you put that little phrase on your blog:
“This blog represents my views only and not the views of my employer, past employers, future employers….”
Wait, hold the phone. What?
So, you are a great marketer, with lots of ideas, thoughts, opinions and you want to share them with the world…but you turn them off when you walk through the front door of your employer?
Why does this happen? Stop the madness.
Why do a lot of marketers go into social media with a “push mentality” only to come out with a community mindset? That’s the power of social media! Yep, it’s true. And it’s transformative…if you let it happen.
Social media helps you, as a marketer, you are working for and it helps you to find a voice and provides a all of your passion, thoughts, opinions and insights (that, er, you might not get on the job).
So stop the madness, be the revolutionary. Have a voice. Take the time to engage. Maybe one day others in your company will catch up to you.
I don’t know about you…but I survived the Marketer’s Social Media Identity Crisis and am the better for it. What’s your tale to tell?
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